About

What is The Quick’n'Dirty?

The Quick’n'Dirty podcast has been described as a mashup between a nightly news cast and the “Late Show”, and provides a fun and informative experience that aims to lull social media and marketing out of the death grip of the overhyped echo chamber. The show features a 30-minute format (true “quick’n'dirty” style) that might include discussions on social applications, marketing campaigns, special guests, and more. But no matter the topic(s) of the week, there will always be  healthy debate. Join us live on BlogTalkRadio on Thursday at 3pm ET/12pm PT, or subscribe in iTunes now.

Quick’n'Dirty Co-Hosts

Aaron is the head of location based marketing at WCG, a global agency offering integrated creative, interactive and marketing communications services to clients in healthcare, consumer products and technology. At WCG, Aaron not only focuses on helping customers with mobile marketing and location based marketing but also helps provide social voice for the company. In this role, Aaron continues with his speaking, blogging (syndicated onsocialmediainformer.com), podcasting and social networking activities with an eye toward creating awareness and lead generation for WCG. Prior to joining WCG, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments.

Aaron is also a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron is also on the advisory board of the prestigious Social Media Club.
In addition, Aaron is in the process of co-authoring the book, Location Based Marketing for Dummies (Wiley). The book available on Amazon and ships on 8/17. Follow him on Twitter at @aaronstrout.

For more than a bakers dozen of years, co-host Kyle Flaherty has led communication campaigns for technology companies, from top-ten software vendors to start-up emerging companies. Currently Kyle works at BreakingPoint Systems, a leading provider of network, security, and application testing products. In his role at BreakingPoint Kyle manages external communications, community relationships and influencer marketing. Starting with the highly regarded industry blog (BreakingPoint Labs) and extending through Twitter (@BreakingPoint) and other social networks, Kyle helps BreakingPoint communicate directly with engineers throughout the world. Kyle has spoken throughout the country at BlogWorld Expo, MarketingProfs B2B Forum, SXSWi and more.

Kyle also likes to write about sports (Boston sports specifically), music and food when he isn’t spending time exploring Austin, Texas with his family. Follow him on Twitter at @kyleflaherty.

Quick’n'Dirty Family

Guest co-host Greg Matthews recently joined WCG from Humana where was Director of Social Media & Consumer Innovations. During his tenure at Humana, he created the framework for Humana to organically coordinate all of its social media initiatives – the “Town Square” model. That model generated over 30 social media projects in its first year, and led to Humana being featured as a “Top 20 Company on Twitter.” Greg is a regular public speaker, and his work has been featured in numerous publications including bestsellers by Charlene Li (Open Leadership) and Fast Company founder Bill Taylor (Practically Radical). Greg also created and led the team that launched the health industry’s first twitter analytics tool, myTPSreport.com. Greg is currently helping WCG’s clients to explore and organize around the collaborative principles that underpin the collaborative economy – a fancy way of saying that he helps companies use the power of social media to change the way they work. You can reach Greg on Twitter at @chimoose.

Co-founder and guest co-host Jennifer Leggio (@mediaphyter) has been in the communications industry for more than 16 years, with roles ranging from daily newspaper journalist and copy editor, to her current role of driving corporate communications for one of the computer security industry’s fastest growing companies. She’s been an improv comedienne, an obituary writer and has a penchant for integrating philanthropy and community. Even with her laser focus on technology marketing, most predominantly in computer security, she hasn’t lost her journalism roots. Jennifer launched CBS Interactive / ZDNet’s “Social Business” blog in 2008 and writes about social media and marketing trends impacting both B2C and B2B corporations. Given her love for security, the cross-section of security, privacy and social networking is a particular focus. She also manages marketing for Silicon Valley Tweet-Up, which blends social and real-life networking with fundraising for family-oriented nonprofits. She was profiled in Silicon Valley San Jose Business Journal’s “40 Under 40″ feature, which highlights the valley’s rising stars, was named a Top Tech Communicator by PRSourceCode and has received multiple corporate accolades.

Kenneth Lim rolled onto the Quick’n'Dirty scene after designing the logo for the show and has since stuck around as the show’s “Best Boy” helping the crew out with design work. Ken is an online content marketing consultant at Sharktail and associate regional director of MeerBusiness, a platform for local entrepreneurs. With experience in management consulting, PR, web design and copywriting, he has developed a passion for all things marketing and creative. Ken doesn’t like writing about himself in the third person, but he does like football, indie music, industrial design, clever advertising, and exotic handbags cars. Ken blogs at kennethlim.net and is on Twitter as @kennethlim.